NEW YORK — Andy Hilfiger has created a fashion and music hub in the former CBGB’s Gallery at 313 Bowery here.
The RIFF pop-up shop, which opens Saturday for three months, will sell a variety of music-related merchandise and artwork. It will feature selected brands and merchandise such as Andrew Charles, rock ’n’ roll fashion for women and men inspired by Steven Tyler; RIFF, premium music-artist apparel; Bravado, officially licensed music apparel and memorabilia from such artists as the Rolling Stones, Guns N’ Roses, and the Misfits; R.P.C. by Michael H, high-end designer fashion and rock art, as well as Abrams books about rock ’n’ roll; Gibson Guitars on consignment, original signed lithographs from the Rolling Stones and other rock ’n’ roll photography. The shop has 3,000 square feet of selling space on the first level, as well as a 3,000-square-foot club on the lower level, with a pool table and stage.
Hilfiger said he and countless other artists have performed in this space over the past four decades, and the store is set to open on the five-year anniversary of the last performance at CBGB’s. Hilfiger will throw a party tonight — his 50th birthday — at the pop-up shop to celebrate the opening of RIFF, as well as Tyler’s appearance at Macy’s promoting Andrew Charles, with a special performance by Hired Killers.