These indie makeup brands prove innovation combined with imagination add up to some very unique offerings.
Clockwise from left:
PAULA DORF
Perfect Color
This multipurpose stick can be blended on eyes, cheeks or lips for a goofproof natural look. ($35; pauladorf.com)
SMASHBOX
Mother Earth Palette
Not only are the eye shadows and blush made from certified organic ingredients, they’re housed in a recyclable bamboo compact. ($45; Sephora)
DUWOP
Icedtea
This balm softens lips while infusing them with a shiny, flavorful finish and a hint of tint. ($19; Sephora)
TOO FACED
Lockdown Ultimate Creaseless Cream Eye Shadow
This metallic cream shadow sets in 60 seconds and can be worn solo or layered. ($18.50; Sephora)
SUSAN POSNICK
Coloressential Lipcolor
Posnick takes the guesswork out of lipstick with an edited collection of five hues, each chosen for its universally flattering shade. ($17; susanposnick.com)
POP BEAUTY
Lip Magnet Primer
Pop’s primer fills in fine lines, prevents feathering and neutralizes natural lip color so that subsequent products go on true to hue. ($15; Ulta)
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MODELCO
Blush Lights Cheek Powder
With the press of a button, the built-in LED on the lid of this compact illuminates, providing the perfect lighting for applying the color within. ($28; Henri Bendel)
LIPSTICK QUEEN
Chinatown Glossy Pencil
Poppy King strikes again with a collection of five neon bright glosses served up in an ingenious pencil applicator. ($20; Space NK)
URBAN DECAY
Pocket Rocket lip Gloss
This attention-grabbing gloss comes in a tube printed with pheromone-releasing ink and a cap adorned with two hunky dudes that make it extra desirable. ($18; Sephora)