NOW YOU SEE IT, NOW YOU DON’T: Jennifer Meyer’s $10,000 turquoise and diamond bar earrings didn’t adorn her for long at a dinner Monday hosted by Ylang 23 in Dallas. “Someone just took them off her ears and bought them,” said Joanne Teichman, co-owner of the store.
No wonder the Los Angeles designer was back in Dallas for her second trunk show. Ylang 23 rolled out the red carpet, throwing a cocktail party at the art-laden home of Kenny Goss, followed by rooftop drinks with a skyline view at DEC on Dragon and a late supper for 42. Meyer’s husband, Tobey Maguire, arrived in time for dessert.
“I don’t do very many trunk shows, so it’s always fun when I do it,” the designer said Tuesday, mingling with shoppers at the store. “Everybody is so nice and sweet and smiley here. Next time maybe I’ll bring my kids so I don’t feel so rushed.”
Known for delicate, stackable, talismanic and monogrammed gold and diamond jewelry, Meyer has broadened her collection with inlaid lapis and turquoise and bolder elements, such as initial pendants the size of a half-dollar. The stud earring business is “phenomenal,” she said, as women increasingly sport multiple piercings.
“I try and make things that people keep, and they want more of and are happy to keep layering — that they want to buy for their sister and their best friend,” she said. “That just keeps evolving, which I love.”
Revenues have risen every year, Meyer said, and she is pondering how to grow the business further now that her two children are in elementary school. Her next project, however, is planning a birthday getaway for Maguire and their kids in late June.
“We’re very last-minute planners, which is crazy,” Meyer said. “We will definitely travel. I’m going to focus on his 40th, and hopefully make it awesome.”