As any actor knows, the show must go on. Jessica Alba’s The Honest Company has been hit with a second class-action lawsuit filed by a consumer, but Alba managed to stay on message in two television appearances this week. The latest suit alleges (again) that Honest’s SPF 30 sunscreen was ineffective, and consumers are seeking an injunction and unspecified general and punitive damages.
Alba appeared twice on national television to promote the Sept. 9 launch of Honest Beauty, but also addressed the sunscreen situation.
Appearing Wednesday on “Extra,” she said, “It pains me that anyone doesn’t have an incredible experience with Honest Company….What we have learned is that we need to do a better job at educating, and so next year they are going to launch a safe sun education platform around sunscreen and the difference between chemical and mineral sunscreens, and the importance of reapplication and how to apply.”
Thursday on “Good Morning America,” host Amy Robach brought up the company’s recent woes, but gave Alba an out, saying “You’ve put out statements to those already,” before asking her what she wanted to say to fans.
Alba replied that she was “committed to continuing to educate our customers on how best to use our products” and that she was “thankful” for her fans.
Last week Alba released a statement calling the first lawsuit “baseless and without merit.”