NEW YORK — Joe Fresh is shrinking its Manhattan footprint.
The brand has closed its 18,000-square-foot flagship at 510 Fifth Avenue at the corner of West 43rd Street here. The store had been operating at that location since spring 2012. In addition, Joe Fresh recently closed its store at 110 Fifth Avenue.
Last fall, Joe Fresh shuttered the unit at 215 West 34th Street, and its location at 1055 Madison Avenue previously closed. The only remaining store in New York is in SoHo at 462 Broadway.
“As part of our go-forward strategy focusing on stores with an optimal scale, design template and merchandise mix, Joe Fresh has closed two New York stores located at 110 Fifth Avenue in December and 510 Fifth Avenue in February,” said Mario Grauso, president of Joe Fresh. “Joe Fresh is committed to a global retail strategy that delivers exceptional style and value to customers around the world. We continue to grow our business with new stores in prime shopping locations with optimal footprints and traffic patterns, in addition to remodeling existing units for an elevated customer experience.”
This spring, Joe Fresh will open its first stores in the Philippines with its partner, Stores Specialist, Inc., a division of SSI Group, Inc., a leading retailer of global fashion brands. These stores will join three new stores in Mexico, which opened in recent months in partnership with El Palacio de Hierro, said Grauso.
Reports that Joe Fresh might be closing some of its New York stores first surfaced last summer.
The store at 510 Fifth Avenue is in the landmarked former Manufacturers Trust Company Building. A sign on the building tells customers to visit the SoHo store.
“Everybody has looked at it [510 Fifth Avenue location], Zara, TopShop, mostly the fast-fashion companies, and Lululemon,” Faith Hope Consolo, chairman of the retail leasing and sales division of Douglas Elliman in New York, said of the site.
Joe Fresh is part of Loblaw Cos. Ltd., controlled by the Weston family, which also owns the Selfridges Group that operates Holt Renfrew in Canada, Brown Thomas in Ireland and Selfridges in the U.K.
As reported, Joe Fresh and J.C. Penney decided not to renew their distribution agreement that expired Jan. 30, 2016, after a two-year relationship.