Men’s retailer Jos. A. Bank has announced its full deployment of Edgecase platforms to enhance its product descriptions and suggestions. The move marks an effort by the retailer to provide consumers a more personalized and user-friendly shopping experience.
The retailer started testing the solution earlier this year, and since then Jos. A. Bank has improved its product descriptions in order to enhance “findability” on its website for more accurate search results. The platform has created more than 60,000 attributes assigned to its full set of offerings. Since its alignment with Edgecase, Jos. A. Bank has seen nearly an 8 percent increase in filter engagement.
The platform has helped Jos. A. Bank count the product enrichment for about 8,000 products across the retailer’s e-commerce site in a month — a feat that would have required 11 full-time resources without the technology. What’s more, Jos. A. Bank’s site has seen a 617 percent increase in product attributes — from six basic assignations to 43 granular categorizations.
“Prior to working with Edgecase, not all products on the Jos. A Bank site were tagged with all the right product attributes. Edgecase not only cleaned up those attributes, but added more relevant ones to better help our customers find the right products,” said Samantha Lee, vice president of site management and customer experience at Tailored Brands, the owner of Jos. A. Bank. “The Edgecase team exceeded our expectations with their work on the Men’s Wearhouse site experience, so it was an easy decision to utilize the platform for Jos. A Bank to ensure consistency in product attribution across the company.”
As consumers shift their product research increasingly to mobile devices, product findability is becoming more important. Analysts are noting that as shopper attention spans continue to dwindle, retailers and brands need to up their mobile and e-commerce efficiency and accuracy. Moreover, experts warn that should a user experience provide low-par search functionality and recommendations, customers will simply move onto another brand or e-tailer necessitating the need for frictionless and enriched mobile shopping experiences.
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