Kiki de Montparnasse is trying its hand at ath-leisure. According to Brian Cytrynbaum, who purchased the lingerie and ready-to-wear brand in 2016, the goal is to integrate the sexy, lingerie details Kiki de Montparnasse is known for into the ath-leisure collection.
“We saw a void in the ath-leisure space,” said Cytrynbaum. “We knew that our client would respond to the sexy silhouettes that incorporate lace, our proprietary machine washable stretch; our key fabrication. We accomplished this while not comprising the technical properties of fabric and fabrication.”
Cytrynbaum thought it was important to create a collection that could be worn while working out and traveling. The seven-piece assortment includes bralettes, leggings and sweatpants that feature a matte finish with a soft feel, along with body sculpting and quick dry materials that don’t lose shape. The collection retails from $150 to $375.
Cytrynbaum said he is keeping distribution tight and it will be sold on Kiki de Montparnasse’s e-commerce site along with Bandier. The brand closed its stores in New York in Los Angeles in 2016. Cytrynbaum said going forward the focus is on wholesale accounts.