SILLY SEASON: Love magazine’s alternative Advent calendar has landed and, as usual, there are no prayers, candles — or even daily chocolates — in the mix.
Now in its fifth year, the humorous calendar features short videos with the likes of Alessandra Ambrosio, Daisy Lowe, Gigi Hadid, Hailey Baldwin, Immy Waterhouse, Irina Shayk, Kris and Kendall Jenner, Miranda Kerr, Pamela Anderson, Poppy Delevingne and Rita Ora.
According to Katie Grand, Love’s editor in chief, the daily videos are less about Christmas — and more about the fertile imaginations of those involved. “Pam Anderson wanted to do a B-movie and wear a big, black beehive wig,” Grand said. “Kendall wearing a shark’s outfit was an obsession of mine.”
The laughs don’t stop there: Cara Delevingne will, at some point this month, appear as a turkey.
Unlike most Advent calendars, Love Video Advent 2015 lasts for all 31 days of December. “It’s not very religious in theme, so I thought it would be more appropriate to do the whole month rather than 24 days,” Grand said.
Among those who shot the videos — which range from 30 seconds to two-and-a-half minutes — are Boo George, Doug Inglish, Daniel Jackson, Gregory Harris, James Lima, Ruth Hogben and Sam Faulkner.
The videos were styled by Love’s executive fashion director Anthony Unwin and Ryan Hastings, with casting by Anita Bitton, and creative direction by Jonny Lu.
Models are wearing jewelry from Boucheron, a sponsor of the calendar.
What began as a project where Grand asked friends to cavort for the camera has progressively gotten sillier — and bigger — every year, she said. Last December, the calendar had a total of 7.5 million hits.
Grand added that the Advent calendar also gives readers good “in-between” content, helping to bridge the spring and fall issues, and attracting a broader audience than the magazine itself.