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Marionnaud Launches Recycling Program in France

The perfumery chain is accepting empty fragrance and cosmetics packaging from products purchased in its own doors and elsewhere.

PARIS — Marionnaud has just begun an in-depth recycling program in France involving glass perfume bottles and plastic skin-care and makeup packaging from products purchased in the chain’s perfumeries or elsewhere.

Beginning on April 11, the banner’s 515 stores in France began collecting such empty beauty products. Marionnaud has partnered with Veolia, which is recycling or reusing the packaging, for the project.

“Marionnaud decided to engage for a cleaner planet and responsible consumption,” the company stated.

Clients who return their empty beauty products to the perfumery are immediately granted a 20 percent discount on their preferred item — be it scent, makeup or skin care — or beauty treatment. Their fidelity cards are also credited a 25-point bonus once their purchase is higher than 10 euros, or $11.30 at current exchange.

Every year, 47.6 million fragrance bottles and 440 million skin-care and makeup products are sold in France, according to Kantar Worldpanel.

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Marionnaud is not new to sustainable practices. Since it moved into its headquarters at 115 Rue Réaumur in Paris’ second arrondissement in late 2015, the company has aimed to limit its paper consumption and facilitate the recycling of paper and of plastic by eschewing a waste bin per person. Instead, it has installed trash cans on every floor for each material.

The perfumery chain has also been using natural materials — like wood, energy-saving lighting and iPads (to whittle down paper use) in store to better protect the planet, as well, it said.

Marionnaud is owned by AS Watson Group, which is based in Hong Kong.