Called Oleg Cassini Studio, the line is licensed to Dess Industries, makers of the Cachet social occasion line.
Greene has been designing the Oleg Cassini Suit line, a licensed division of Arenzano Trading, in collaboration with Cassini for 12 years. The dress line will have its own showroom at 530 Seventh Ave., New York.
“We have a very successful suit operation, and we thought we could take the same approach in dresses, of offering elegant looks at reasonable prices,” Cassini said. “The suit line did about $47 million last year.”
Frank Sirianni, sales manager at Dess for the Studio line, said the collection will wholesale for $59 to $98, with some higher prices for ensemble pieces. Fabrics will include wool and rayon crepes, wool challis, polyester microfibers, Tencel and rayon blend and novelties. First deliveries are planned for August.
Sirianni was formerly in sales with Chetta B.
KEYNOTE KOCH: Former New York Mayor Edward I. Koch will be the guest speaker at the annual dinner of the UJA-Federation of New York’s apparel division Wednesday at 6 p.m. at the Pierre Hotel.
Morris Marmalstein, president of The Warren Group, and Roseanne Cumella, merchandise manager for dresses at Henry Doneger Associates, will be honored for contributions to the apparel industry and the UJA-Federation.
Sy Blechman, a principal in Perceptions Inc., Sheldon Ratner, president of Lady Carol Dresses, and Bernard Tobin, president of Torino Fashions, co-chair the apparel division. Linda Shaps, vice president of dresses and suits at Carson Pirie Scott & Co, and Richard Warren, vice president of The Warren Group, are co-chairs of the dinner journal.
Tickets are $250.
DREAM MAKER SHIFTS EXECUTIVES: Bonnie Temperly has been named to the new post of vice president of new market development and customer service at Alfred Angelo Dream Maker, a bridal gown firm based in Boca Raton, Fla. Temperly had been vice president of sales.
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Vincent E. Piccione, president of Alfred Angelo, said Temperly’s responsibilities will include special national accounts, sales management of the Christian Dior Bridal division, oversight of sales in Canada, and maintenance and improvement of customer service.
Marty Boikess, who will continue as national sales manager for Michele Vincent, a separate division of Alfred Angelo, will become vice president of sales for Alfred Angelo. Temperly and Boikess report to Ron Wible, vice president of marketing.
SILVER NEEDLE AWARDS: Four students captured awards in five categories as the Marist College Fashion Program staged its eighth annual Silver Needle Fashion Show and Awards last week. Judges for the event, held before an audience of 350 at the IBM Mid Hudson Valley Conference Center in Poughkeepsie, N.Y., were designers Nicole Miller, Patricia Underwood, Tracy Reese, Cynthia Steffe, Cynthia Rowley, Steven Stolman, Michael Leva, Kalinka, Cary Adina and J.R. Morissey.
Kim McKay took awards in the jacket and hat categories; Natalie Blasi, in the garment category; Tracy Mabe, in the collection category, and Jenny Lo, in handbags.
Three scholarships were awarded to students with high grades. Alyson Morilla won the Cutty Sark for Fashion scholarship, Kim Towers took the Liz Claiborne scholarship and Lisa Saskowicz was awarded a scholarship from the Duchess County Home Bureau.