Data from online thrift store ThredUp shows what brands and items are hot and trending this summer, as well as what consumers are purging from their closets.
As for trends, hello Millennial pink — still the hot color for summer, but that means goodbye to coral. According to the resale site, there’s been a 99 percent increase in items purchased in the new shade of pink, while the site reported a 104 percent increase in purged coral-shaded bags and apparel items.
Metallics on the print side are in, with a 99 percent increase in purchased items, while floral prints saw a 104 percent increase in items purged from closets and sent to ThredUp.
ThredUp consumers — many of whom are Millennials — are searching for wide-legged jeans, and there was a 10 percent increase in items that featured the wide-legged style in a medium wash. Excised from closets — at a 103 percent increase — were cropped jeans in dark washes. Still hot among consumers is distressed denim, which was purchased 85 percent more than the average on the resale site. Losing some of its cool factor are apparel items — including jeans — with frayed edges, which are being purged 2.7 percent more than the baseline among other styles. Also slipping in coolness was printed denim, down 17 percent more than average compared to other types of jeans, and colored denim, which saw a purge rate of 5 percent more than average.
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As for handbags, the Kate Spade brand is still resonating with Millennials. The resale site saw a 95 percent jump in Kate Spade items purchased. There was a 111 percent increase in consumers purging handbags from the Ralph Lauren brand, while also getting purged from closets were the Michael Michael Kors and Lauren Merkin brands in favor of Madewell, Longchamp and Deux Lux brands. These have become popular among handbag buyers over the past five months.
Still popular styles resonating with consumers are messenger bags and clutches. Slipping in popularity are shoulder bags, wallets and card cases.
Other brands that have been trending down over the past five months include Giorgio Armani, Op, Candies and Aéropostale. These brands have been replaced by the new cool-girl favorite Everlane. Also gaining ground was formalwear brand Adrianna Papell, although that could be due to the summer being typically wedding season.
While jumpsuits still see strong sell-through as a category trend, it was essentially flat without any significant rise or decline over the past five months. Flying quickly out of favor are rompers, which saw an increase in the purge rate — at 59 percent more than average — when compared with dresses and one-piece items.
Competing luxury resale site The Real Real said last week in its “State of Luxury Resale” report that the top luxury brands consumers are keen on include Balenciaga, Gucci, Missoni, Chloé and Saint Laurent. Further, a group of women’s brands have been logging triple-digit growth on the consignment site, but they are led mostly by young designers who have a strong point of view. They include Self-Portrait, which saw sales rise 636 percent; Vetements, 548 percent; Zimmerman, 320 percent, and J.W. Anderson, 143 percent.