With the late May box-office release of “Alice Through the Looking Glass” getting closer, HSN has teamed with Disney to curate a selection of fashion, accessories and home items.
A smattering of celebrity support is certain to magnify the 200-plus item collection. IMG model and Kora Organics entrepreneur Miranda Kerr handled the tea set option and Giuliana Rancic took care of the fashion component. Kerr alone has 13.3 million followers between her Instagram and Twitter accounts. Zendaya may not be a fan of Rancic’s since the “Fashion Police” host notoriously critiqued her dreadlocks last year. But 4.6 million others are following Rancic online.
HSN’s Alice-inspired line, which will include sleepwear and fashion chosen by Jeffrey Banks and Colleen Atwood respectively, will be showcased Wednesday at Canoe Studios. Guests will also find a selfie station with Patricia Underwood accessories, a paper-flower crafting area and a tea latte art bar. Rancic plans to make an on-air cameo to pitch the collection, which debuts May 16.
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This week’s gathering might not be quite the wonderland that writer Lewis Carroll imagined more than 150 years, but the author’s influence continues to be a source of celebration. Major exhibitions about his work were staged at The Morgan Library and The British Library last year, and “Alice Live!,” a multimedia one is now on view at the New York Public Library for the Performing Arts, Dorothy and Lewis B. Cullman Center in Lincoln Center. Last year’s record-breaking show, “China: Through the Looking Glass” at The Metropolitan Museum of Art’s Costume Institute also drew inspiration from the children’s book.
More recently, Scarlett Johansson recorded the audio book for “Alice in Wonderland” last month and more devoted readers can find “Queen of Hearts”-inspired desserts at London’s Hotel Café Royal, thanks to chef Sarah Barber. Earlier this month at SxSW in Austin, Sony’s Future Lab chose a copy of Carroll’s classic, when demoing its Interactive Tabletop, a projector that turns any flat surface into a screen for light to play on by using depth sensors and motion tracking. Whistles and bells aside, Disney and HSN know there is money to be made. First made into a movie in 1933, Alice in Wonderland has had several celluloid incarnations since, including Tim Burton’s take which reportedly cleared $1 billion in the box office. This spring’s version from Disney will get some help from three fashion influencers of varying degrees — Johnny Depp, Anne Hathaway and Sacha Baron Cohen.