Los Angeles’ art scene is enjoying its place in the worldwide limelight, and that shine comes partly from the fashion world. L.A.’s splashiest museum benefits have long been supported by major design houses. Gucci owns the Los Angeles County Museum of Art’s Art + Film gala, now in its fifth year; the brand has also sponsored the Hammer Museum’s Gala in the Garden, which has been supported by fellow Kering brand Bottega Veneta for the last three years. The Museum of Contemporary Art’s annual benefit has had fashion sponsors ranging from Louis Vuitton to Chanel to Guess’ Maurice Marciano (who is also MOCA’s co-chairman of the board).
The latter museum, under the stewardship of Paris-native Philippe Vergne, is extending its reach into the fashion sphere. Last year, MOCA threw an event at the Chloé store on Melrose place (with additional support from W magazine), and this year it plans to do the same, next month timed to the big Doug Aitken “Electric Earth” show.
Maison Margiela will also sponsor two dinners for artists mounting shows at MOCA: R.H. Quaytman’s “Morning: Chapter 30” and Mickalene Thomas’ “Do I Look Like a Lady?,” both in October. In addition, its diffusion line MM6 will stage a pop-up shop in MOCA’s museum store. November will see an event in conjunction with Céline, and December the museum will mount an exhibit of Rick Owens’ furniture designs. This would mean that designers Clare Waight Keller, John Galliano and of course Owens may also be making appearances in Los Angeles, and will no doubt multitask with retail, sourcing and even possibly tech-world meetings at the same time.
Other companies that are said to have been circling the institution include Hermès, Burberry and Instagram. Word has it a high-profile musician may also be considering using the museum for a one-off event.