Partly a function of the real estate market, marketplaces have proliferated over the last three to five years, when there remains a glut of available space driving down asking rents and giving landlords some incentive to deal. There are many variations on the theme, and the concept has attracted everyone from disenfranchised designers and makers branding together to share expenses to large real estate companies such as JLL.

There’s no prevailing  business model when it comes to marketplaces. Some operators take a percentage of sales, while others charge a membership fee for the time the brand is in residence, or a combination of both.