But like many Super Bowl 50-related tie-ins, the CFDA’s collaboration with the NFL is staying top secret for now. That will certainly change before the Feb. 7 showdown in Santa Clara, Calif. But neither the CFDA, nor the NFL provided any details Monday after save-the-dates went out for the January 20 CFDA-NFL Super Bowl 50 collaboration event at the league’s headquarters in New York. A spokeswoman for the CFDA would only say “quite a few designers” will be involved and there will be “some really great stuff.”
Locally based Levi’s is cooking up a limited-edition Super Bowl 50 collection, but executives at the California-based company declined comment Monday. Nike, G-III, 47 Brand, Majestic and others will also be stamping women’s apparel with the golden “50” logo to reflect the San Francisco Bay area’s historic Gold Rush and its Golden State heritage. As part of its ongoing efforts to build its female fan base, the NFL revealed a smattering of its Super Bowl 50 apparel during the NFL Style Showdown at Artbeam in September. There, Erin Andrews was joined by Erin Heatherton, who appears in this fall’s multimedia campaign for women’s NFL attire, as well as Jamie Chung, Jake Hoffman, Dascha Polanco, Lisa Ramos and Phillip Bloch.
The CFDA and the NFL teamed up in a big way for Super Bowl XLVIII, when the Seattle Seahawks and the Denver Broncos squared off at MetLife Stadium. Donna Karan, Todd Snyder, Dennis Basso, Nicole Miller and Marchesa’s Georgina Chapman and Keren Craig were among the designers who created 48 “haute couture” football helmets as part of the New York area’s inevitable Super Bowl frenzy. The one-of-a-kind helmets were styled by members of the Council of Fashion Designers of America in conjunction with the NFL and Bloomingdale’s, which later helped sell them. With fans in more than 200 countries expected to tune in, the Super Bowl is always a big branding opportunity.