Panache is pushing its sports bra range.
The brand has brought on Bonita Norris to front its spring 2016 campaign, which features the mountain climbing athlete wearing the lingerie company’s best-selling underwire sports bra.
“I am a big fan of Panache Sport and was honored to be asked to model the new collection,” Norris said. “The range not only looks great, it’s comfortable and fits to provide perfect support.”
In 2010, Norris broke records as the youngest British woman to reach the summit of Mount Everest. Norris has also climbed mountains Manaslu, Ama Dablam, Imja and Lhotse.
“Bonita is a perfect ambassador for the brand,” said Jennie Bianco, Panache’s head of marketing. “Not only is she a strong role model, she epitomizes our values of promoting healthy body image and inspiring women to believe in themselves and their achievements.”
Panache launched its sports bra in 2011. It originally started the collection with an underwire style and recently introduced a wire-free sports bra in fashion colors. This season, the Panache is introducing a wireless option in core colors nude and black.
The campaign will be featured on Panache’s e-commerce site, social media platforms and point-of-sale materials in-store. Earlier this year the lingerie brand, which caters to D+ cup sizes, released its first campaign that featured real women doing inspirational things.