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Paris Thinks Pink for Breast Cancer Awareness

The Estée Lauder Cos. Inc.’s Breast Cancer Awareness campaign kicked off in the City of Light on Wednesday evening.

PARIS — The opera house here was bathed in pink light Wednesday evening as part of The Estée Lauder Cos. Inc.’s Breast Cancer Awareness campaign. Also projected onto the building were silhouettes of the operation’s iconic ribbons and the words “20 ans” (or 20 years, in English), to mark the movement’s anniversary.

William Lauder, executive chairman of the company; the program’s ambassador Elizabeth Hurley, and Henk van der Mark, president of the Estée Lauder Cos. France were present both at the theater and across the street, in the Intercontinental Paris Le Grand hotel, where related events took place.

Displayed around the parameter of one of its vast, majestic rooms were 40 photographs of people impacted by breast cancer. They were contenders for the first edition of the Estée Lauder Companies Pink Ribbon Photo Award, whose theme was “Pink Positive” and winners were announced.

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Hundreds of guests at the soirée watched a milestone video featuring Evelyn H. Lauder, the founder of the BCA campaign and the Breast Cancer Research Foundation, who passed away almost a year ago.

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At one point in the evening, Ruban Rose (or pink ribbon) awards were granted to five cancer researchers — Anne Vincent-Salomon, Sylvain Provot, Philippe Juin, Sabine Noal and Eric Jadaud — by the association Le Cancer du Sein, Parlons-En! (or Breast Cancer, Let’s Talk About It!), which the Estée Lauder company helped found. Altogether, the prizes amounted to 150,000 euros, or $194,089 at current exchange.

In France, proceeds from the sale of The Evelyn Lauder Dream Collection of products, such as a heart-shaped compact, enameled pink-ribbon pin, lipstick, lip gloss and Perfectionist [CP+R] serum, will go to that association.

Meanwhile, the opera house won’t be the only building in Paris to sport a pink blush; the Montparnasse Tower will have a rosy glow, as well, through the end of October.