When Philippe Charriol launched his watch business 35 years ago, he had no idea that the twisted wire cables — up until then, a strictly utilitarian material — would become such a beloved motif in jewelry. When daughter Coralie Charriol Paul joined the business 12 years ago, she worked her way though each department before launching women’s jewelry eight years ago. Until this year, the line was only sold in Europe, but this month marks its U.S. debut at JCK in Las Vegas on May 28. The silver, gemstone and diamond collection retails for $150 to $400 and counts more than 200 stockkeeping units, from classic bangles to fashion-forward collections that incorporate the cable motif in more subtle ways, like the outer rim of a hoop earring.
“A lot of brands are fighting for that $800-to-$2,000 price bracket,” said the younger Charriol, “but jewelers want branded jewelry and women can’t seem to get enough of cables.”