Pitti Uomo organizers on Thursday unveiled the planned agenda for the men’s wear trade show, taking place in Florence June 16 to 19.
At Pitti, which is expected to attract about 30,000 visitors, 1,150 companies from more than 30 countries will present their spring 2016 collections.
This season, Pitti Uomo is launching a new section, called “Open,” which will host 20 companies presenting unisex collections. Among the brands on display will be Caterina Belluardo, Dalton Bros, Imp of The Roses, Kyme Sunglasses, Maison Marcy, Mulo, N3m-Noitremilano, Rumisu and Var/City.
Futuro Maschile, the area dedicated to contemporary formalwear, and Touch!, which is focused on edgy collections, will be expanded.
For the second time, Pitti Uomo is teaming with Liberty Fairs to bring to Florence a selection of brands established and produced in North America. The trade show’s organizers also developed a special project with Saks Fifth Avenue. For three weeks, starting from Father’s Day on June 21, the retailer’s doors across the country will highlight a selection of Italian men’s brands.
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Inside the fair, hinging on the theme of color, there will be a temporary store selling a number of gold items selected by Milanese retailer Antonia. These will include nine pieces from nine international brands, such as Del Toro shoes and Spektre sunglasses.
In conjunction with Pitti Uomo, a range of runway shows and presentations will take place in Florence.
On June 17, Arthur Arbesser will show his women’s resort 2016 collection, along with a few men’s looks, in the square facing the Stazione Leopolda. His event will be followed by the debut on the catwalk of the first men’s and women’s ready-to-wear collection by Italian label Casamadre, which will present at the Dogana. In the evening, Milan Vukmirovic will unveil his second men’s collection for Ports 1961 at Piazza Ognissanti, and Thomas Tait — Pitti’s women’s wear guest designer — will stage a special event at Giardino di Boboli’s Limonaia di Zanobi. Louis Leeman and Erica Pelosini will showcase their new men’s footwear collection at Palazzo Pandolfini.
The day after, four African designers will unveil their looks with a runway show organized in collaboration with Ethical Fashion Initiative, and Moschino, Pitti’s guest men’s brand, will debut its third men’s collection designed by Jeremy Scott at Palazzo Corsini.
Florentine company Emilio Pucci will also host an event during Pitti Uomo. According to a company spokeswoman, Pucci will organize a dynamic presentation to unveil a women’s capsule collection designed by the brand’s newly appointed creative director Massimo Giorgetti. While the number of the looks has still to be determined, the company revealed that the capsule will hit some of the company’s flagships, as well as a range of multibrand stores, in early November. This means that the capsule will be delivered between the brand’s fall collection and the resort 2016 lineup. The capsule will be presented with an exclusive concept meant to be reproduced in the stores to display the collection. This seems particularly urgent for the company since Giorgetti’s first attempt is expected to mark a significant design step from the fall range, which was the last by former creative director Peter Dundas. Giorgetti will unveil his first full collection for Pucci next September during Milan Women’s Fashion Week.
Called “Mr. Nino,” an exhibition celebrating Nino Cerruti will open on June 16 at the Marino Marini Museum. In addition, C.P. Company will host an event celebrating its 40th anniversary; accessories label Gherardini will fete the launch of its men’s line, and Dirk Bikkembergs will present its first collection of underwear, beachwear and socks produced under license by Perofil.