Professional Consultants & Resources has released two reports detailing the salon industry in 2017 in the U.S.
The first states that salon services grew by two percent to $63 billion in 2017. This growth was mainly driven by hair-coloring services, which helped attract customers to other services, like cuts, styling and perms. Hair-coloring services increased by 2.6 percent, driven by root coverage and highlights. Haircuts and styling increased by 2.3 percent. The report also shows that men’s hair-color services experienced an increase.
For distributors, Beauty Systems Group saw a sales increase of 1.7 percent, L’Oréal’s SalonCentric saw a sales increase of three percent and Sally Beauty’s sales were flat. Ulta Beauty, which offers full-service hair salons at its locations, saw product sales increase by 15 percent due to promotions and discounts.
For market share, L’Oréal Professional, Coty Professional and John Paul Mitchell Systems ranked as the top three manufacturers for the salon service industry. Henkel, Schwarzkopf, Sexy Hair, Kenra, Alterna and Pravana followed in ranking.
The second report focused on blow-dry bars, like Drybar and Blo Blow Dry Bar, which experienced 25 percent growth in revenue and location expansion in 2017. These businesses produced nearly $7 billion in service sales and $2 billion in retail sales. The blow-dry sector grew at 12 times the salon service market.