Rachel Zoe is expanding her sphere of influence.
Zoe has struck a deal with Quinny and Maxi-Cosi, European brands of Dorel Juvenile, a segment of Dorel Industries, for a stroller, two car seats and a diaper bag.
The mother of two young sons, Zoe recently signed a maternity wear deal with A Pea in the Pod.
“I am a designer, but first and foremost a mother, so it’s extremely important for me to never sacrifice comfort for style — this is true when dressing my children and as a working mother myself,” said Zoe.
The Rachel Zoe X Quinny and Max-Cosi Collection will be introduced at Nordstrom in spring 2016, followed by baby stores nationwide. The collection will retail from $200 to $850. The collection uses details found in the design of vintage leather luggage, such as cognac leather and oversize gold detailing. The pieces come in classic black and white fabric. The stroller, for example, has such features as automatic unfolding, high-protection sun canopy, detachable wheels, a shopping basket and adjustable foot rest.
Dorel, which has annual sales of $2.7 billion, employs 11,200 people in facilities in 25 countries.
Zoe, whose TV show, “Fashionably Late with Rachel Zoe,” began Sept. 24 on Lifetime, is both a designer of the Rachel Zoe Collection of ready-to-wear, footwear and jewelry, and editor in chief of The Zoe Report, an online style destination and newsletter.