Rodarte’s Laura and Kate Mulleavy, Brie Larson and Sky Ferreira are all enmeshed in fashion, feminism and the arts, and next week the quartet of creatives will be linked further as presenters in the first Women of Cinefamily Weekend.
Sponsored by BB Dakota, the Los Angeles festival launches on Aug. 18 with a four-day takeover of the Silent Movie Theatre, Standard Hollywood Hotel and Bob Baker Marionette Theater, all to be packed with screenings, art installations, panels and performances. It’s also an interesting way for the Costa Mesa, Calif.-based young contemporary brand to intersperse some branded content into the topical conversation about female empowerment.
“We want to articulate who we are to the consumer in a powerful and empowered way,” said Katharine Brandes, creative director of BB Dakota.
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The festival has assembled an impressive group. As friends of Larson’s and film buffs who have included Jonathan Demme’s “The Silence of the Lambs” on their list of favorite movies for Criterion, the designing Mulleavy sisters picked Dario Argento’s gory “Suspiria” for a late-night screening. Larson, who founded the Women of Cinefamily film series and won an Oscar earlier this year for her role in “Room,” is set to introduce the documentary “The Hunting Ground” and moderate a panel about ending sexual assault on college campuses. Sky Ferreria, the bleach-blond pixie who has acted as muse to Hedi Slimane and other designers, plans to take to the stage in tribute to the teen girl band portrayed by Diane Lane and Laura Dern in “The Stains.”
Other participants include Alia Penner, who will paint the front of the Bob Baker venue as part of an art installation that includes movies by Yoko Ono and Yayoi Kusama, and Instagram star Caroline Goldfarb (aka @officialseanpenn), who will share her thoughts on a panel about how social media has been a boon for female artists.
In addition to sponsoring the event, BB Dakota also designed black satin bomber jackets, embroidered with a logo designed by Penner, for the participants. Plus, it produced an eight-minute film written and directed by Sarah Ramos. Featuring Ramos, Holland Roden and Max Minghella, “Fluffy” is a dark comedy about a woman babysitting her crush’s cat.
“Entrepreneurs, creators, outspoken women, women doing things — that’s the BB Dakota brand,” Brandes said.