Rapper Nas has partnered with Sony Pictures Consumer Marketing for a fashion collection to coincide with the film studio’s remake of the film “Ghostbusters.”
The limited-edition line is called Nas x Ghostbusters. Nas, who is creative director for the line, teamed with six brands for the different categories: His own brand Hstry for streetwear; New Era Cap for caps; Fila for footwear; Italia Independent for eyewear; Monster for headphones and Tokyobike for bikes.
The streetwear line is the anchor brand of the entire line, and is the premium component of the collection, with correspondingly higher price points.
Mark Caplan, senior vice president for global consumer products for Sony Pictures Entertainment, noting that Nas is a big “Ghostbusters” fan, said, “The collaboration was not only a natural fit between these brands, but an opportunity to add a modern, high-end twist to ‘Ghostbusters.’”
While each brand will feature its own collection line on its Web site, the line will also be sold at Ron Herman in Los Angeles and at Parisian luxury store Colette. Nas will host a launch event at the Ron Herman flagship on Melrose Ave on May 14, while Colette will promote the collaboration via themed window displays and a takeover of its iconic water bar. The Parisian store will have a fashion influencers event on May 17. The offerings will be for a limited time to promote the film before it hits theaters nationwide on July 15. Both stores will also feature the collection on their Web sites.
Ron Herman said, “I personally love ‘Ghostbusters’ and I’m excited to transform our store into an other-worldly shopping party.” The store will have on display on the launch day the original car, along with other memorable movie items.