Members-only shopping site Rue La La has appointed former LVMH staffer Debbie Forman-Pavan as senior vice president general manager. Forman-Pavan will oversee brand partner development and acquisition, planning, strategy and merchandising for Rue La La, as well as the company’s New York and Boston-based buying teams.
“Rue La La represents the natural next step for my merchandising experience,” Forman-Pavan told WWD. “The excitement and innovation being driven by the private sale platform allows brands to take their retail strategies to the next level.”
Forman-Pavan was previously vice president of sales and merchandising at Rossimoda USA and has held positions at TUMI and Salvatore Ferragamo.