High-end fur outerwear and accessories label Cassin is launching a bridge sportswear line for fall called Sherry Cassin.
After soft launching in about a dozen doors for spring, the diffusion collection, which wholesales for $75 to $375, is projected to sell in up to 100 doors for fall, compared with the existing collection, which wholesales from $80 to $4,500 and sells in 125 doors. Designer Sherry Cassin thinks sportswear has larger long-term potential than her current fur-based designer collection.
“Everyone who has been in the fur business ultimately needed to go into sportswear or gowns,” said Cassin, who sold her eponymous buying office to the Doneger Group in the mid-Nineties and served there as fashion director until 2000, when she left to launch Cassin. “Maybe we’ll ultimately go into gowns with Cassin, but we think there is more need for sportswear and, with sportswear, we play a more integral role in our customers’ lives.”
With fabrics rich in color and texture, the collection features Fit-Logic technology in its pants and fake fur pieces in what Cassin described as “feminine, classic, cool, sophisticated sportswear with a collection mentality…and sexy misses’ fit.” Cassin designed the deliveries around three fictional sisters: a wife of an executive, a gallery owner and a successful executive.
“Even with the economy, we think this is the time to be assertive because people are always looking for new retailers,” said Cassin. “There is opportunity in this area both because of the shift of some upper bridge resources and because some designer customers will be trading down looking for more value with still high quality.”
She declined to give a sales projection for the new line.