For the first time in five years, Shiseido has reformulated its Clé de Peau Beauté line of luxury skin-care products. The company unveiled the products together with brand spokesmodel Amanda Seyfried at an event in Tokyo on Friday.
The newly reformulated Clé de Peau Beauté line, which will go on sale Feb. 21, is based on a concept called the “intuitive skin theory,” which is based on the concept that the skin has the ability to process information by itself, just like the brain. The products work to erase “memories” of past damage, which could lead to various skin problems and aging. Key ingredients in the line include hydrolyzed silk, plant stem cell extract, and the amino acid theanine.
This most recent reformulation by Shiseido affects a total of eight skin-care products, including lotions, emulsions, creams, and the flagship Clé de Peau Beauté product called La Creme, which will be priced at 59,000 yen, or about $490 at current exchange, for 30 grams.
Seyfriend, who has been working with Clé de Peau Beauté for four years, said the relationship gets “better and better” with time, adding that she hopes it will continue forever. She also noted that working with Shiseido has caused her to become more conscious about her own beauty routine.
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“Back when I started using the products and started working with them, I accepted that you have to spend more time. It is a commitment, because especially in my business I constantly have makeup caked on my skin for 12 hours at a time, and it’s really important to have a process of cleansing,” the actress said. “And I also pay more attention to my skin. I don’t want to show up at a shoot for Clé de Peau Beauté and have really terrible skin.”
Seyfried said that while she loves working with and learning from Shiseido, she has no ambitions of starting her own beauty line.
“I don’t take myself that seriously,” she said. “That’s a whole other commitment, because it’s creating your own image. I don’t have the expertise…it doesn’t interest me as much.”