Ssense has snagged the exclusive for the launch of the Marine Serre’s first men’s designs.
The 22-piece collection includes fleece jackets, dégradé tracksuits, bike shorts, T-shirts and accessories that are rich in Nineties nostalgia.
The collection retails from $95 for a whistle-festooned lariat to $2,270 for a floral-print blanket coat.
Ssense is a luxury retailer based in Montreal that has a strong following with men and women under the age of 34.
Serre, a Parisian-based designer, has been a winner of the LVMH Prize, and made her mark with crescent-moon print bodysuits and dresses made from upcycled silk scarves for women. Her clothes blend futuristic, athletic and couture references.
She had interned at Maison Margiela and quit her job in the studio of Balenciaga in September 2017 to focus on her own label. This is her first men’s wear capsule.