PARIS — L’Oréal Paris has signed Susan Sarandon as its newest international brand ambassador, representing Age Perfect skin care and hair color.
“She is a true woman of worth: an Oscar winner, mother, activist, entrepreneur, fighter and a beautiful example of what it means to age with grace,” the brand said. “She paved her own road to success with her signature film work, willingness to speak her mind without a filter and ageless beauty.”
The 69-year-old native New Yorker began her silver-screen career in “Joe” at the age of 20. Her subsequent film credits include blockbusters such as “Thelma & Louise,” “Bull Durham” and “The Rocky Horror Picture Show.”
Sarandon has received five Academy Award nominations and won the Best Actress accolade for “Dead Man Walking” in 1995.
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“Susan is a cinematic icon,” stated Cyril Chapuy, L’Oréal Paris brand global president. “She is strong, charismatic and talented, and has a compelling sense of self. Her outspoken activism, captivating film work and authentic charm continue to inspire women to be fearless and believe in their convictions.”
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Sarandon has long been a fierce supporter of social and political causes, such as LGBT rights, environmental issues and the battle against racism. She is a UNICEF Goodwill Ambassador, has been bestowed the Action Against Hunger Humanitarian Award and in 2013 became the first celebrity face of the 100 Good Deeds Bracelet nonprofit organization, which gives economic and educational opportunities to women and girls.
Regarding L’Oréal Paris, Saradon stated: “The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It’ [the brand’s motto], it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions.
“It’s an extremely powerful statement that has transcended time,” she continued. “Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris woman.”
Sarandon also welcomes aging.
“I look forward to being older, when what you look like becomes less and less an issue, and what you are is the point,” she explained.
Sarandon joins a team of faces for L’Oréal Paris that includes Julianne Moore, Naomi Watts, Blake Lively, Karlie Kloss and Lara Stone.