Having mined gold and flower extracts for its high-end Vetia Floris line, Switzerland’s Skin Concept now turns to the sea.
Its new Vetia Mare line consists of 14 cleansing and treatment products made from marine ingredients, such as various algae and seaweed extracts, as well as a form of collagen from jellyfish. The company says these materials are organic and sustainably produced.
Eight of the line’s offerings launch this fall, including a 30-day treatment with water and oil-based elixirs to mix, priced at 420 Swiss francs ($423); an energizing serum listing for 264 Swiss francs ($266) for 30 ml., and a 15-ml. eye contour cream priced at 162 Swiss francs ($163).
The company’s Vetia Floris line, launched in 2012, is unisex, luxury-positioned and certified organic. Prices start at $98 for the 100-ml. Nourishing Hand Cream, and go up to $306 for 50-ml. of Super Radiance Elixir, containing gold dust. The collection is sold in high-end perfumeries, pharmacies, department stores, “five star” hotels and dermatological clinics. The brand is present in Switzerland, Holland, U.K., Middle East, Russia, Singapore and Chile, as well as online; it recently teamed up with American private aviation service XJet.
Medena AG-owned Skin Concept also oversees several other Swiss-made beauty brands, including premium Swisscode, which focuses on serums and concentrates, midprice Vinoderm, and Toitbel, which makes affordable Swiss skin, hair and dental-care products, largely for Eastern Europe and Asia.