TRIPLE HEADER: Nicolas Ghesquière tapped the same three marquee photographers — Juergen Teller, Bruce Weber and Annie Leibovitz — for his sophomore fashion campaign for Louis Vuitton and also brought actress Jennifer Connelly into the fold.
The spring ads, slated to break in a range of February magazines starting with U.K. titles, also reflect three different locales. Leibovitz took Danish model Freja Beha Erichsen to the top of three unfinished skyscrapers in Manhattan, offering sweeping views of Central Park and Midtown’s skyline, while Weber chose Miami — and black-and-white film — for Connelly, one of Ghesquière’s longtime heroines. Teller picked a Parisian townhouse as a backdrop for models Jean Campbell, Rianne Van Rompaey, Daphne Simons and Marte Mei van Haaster.
Under the title “Series 2,” the spreads often mingle images by different photographers, suggesting that fashion is an elastic subject, with each collection open to various interpretations. Ghesquière has said the triple-header campaigns are to address the “many facets of women.” His “Series 1” campaign won a British Fashion Award for best advertising campaign.