Under Armour has signed a deal with the University of Wisconsin-Madison to become the official outfitter for the college beginning July 1.
In a press conference Friday, Under Armour founder and chief executive officer Kevin Plank joined the university’s athletic director Barry Alvarez to reveal the 10-year partnership under which the sporting goods brand will supply the footwear, apparel and accessories for training and game-day uniforms for all 23 of the university’s men’s and women’s varsity athletics teams.
“The University of Wisconsin is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and successful athletic programs in the country to help elevate the performance of all Badgers with innovative footwear and apparel,” Plank said.
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Under Armour will also work with the college on its marketing campaigns, social media initiatives, in-store promotions and grassroots efforts.
“Kevin Plank and his team have established a brand that fits perfectly with the Wisconsin athletics story and culture,” Alvarez said. “Our primary focus at Wisconsin is, of course, our student-athletes, and Under Armour’s passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”
The University of Wisconsin has won 28 national championships and played in more combined NCAA men’s basketball tournaments and football bowl games than any other university since 1996. The Badgers, who have played in the last two Final Fours and three of the last five Rose Bowls, own the nation’s longest streak of consecutive years with a bowl and NCAA men’s basketball tournament appearance at 13.
With this deal, Under Armour is now partnering with 32 Division 1 schools around the country.