Uniqlo said Monday it is linking up with Disney Consumer Products to produce new collections of apparel and other products featuring Disney properties and characters.
Uniqlo said the initiative, dubbed “Magic For All”, will “add a touch of Disney enchantment, Marvel action, Star Wars adventure and Pixar creativity” to Uniqlo’s LifeWear concept. Uniqlo, owned by Fast Retailing, said the deal will also usher in pop-up displays and in-store and online customer experiences.
Uniqlo is unveiling a preview of the product range on Monday in Tokyo. The line will feature some of Uniqlo’s signature items updated with Disney prints, as well as some completely new styles. The range will include flannel shirts with Mickey Mouse prints, Ultra Light Down jackets with Disney linings and travel pouches, slippers, and fleece pullovers. There will also be a series of Mickey Mouse plush toys in Uniqlo’s signature flannel and fleece fabrics. A full price list has not yet been released.
The Japanese brand said it will host a pop-up store selling the first range of the new products at D23 Expo, a Disney fan event that will be held Aug. 14-16 in Anaheim, California. The collection will hit other Uniqlo stores in the coming weeks, including the Shanghai flagship, which will feature an entire floor dedicated to the collection. At the Shanghai store, customers will be able to design their own t-shirts using Disney graphics.
Uniqlo has collaborated with Disney before. In 2009, the two companies launched the first collection of Disney t-shirts for Uniqlo’s UT range. UT has similarly collaborated with Warner Bros. in the past.
Collaborations are a big part of Uniqlo’s strategy. Currently the brand is working with both French brand Lemaire and fashion editor Carine Roitfeld on special Uniqlo collections.
In a related move, Uniqlo said it will open its first store in Florida at Disney Springs in Lake Buena Vista in the spring of 2016.