NEW YORK — Vera Wang turned to lensman Paolo Roversi to give her clothes dimension in her latest ad campaign.
The photographer had a lot to work with, because the fall/winter ready-to-wear collection was inspired by artist Mark Rothko’s color palette and by the stylish film “The Talented Mr. Ripley.” Rothko’s paintings were celebrated for their luminosity, a combination of brilliant hues and broad, thin washes of color.
Roversi understands inspiration, having shot Charlotte Gainsbourg, Françoise Hardy and other women who inspire Balenciaga designer Nicolas Ghesquière for an eight-page supplement that ran last month in the French tabloid Libération.
For Wang, Roversi photographed Elena Sudakova dressed to the nines and looking faintly precocious. Pier 59 Studios provided the backdrop.
“It’s all about a certain mystery and sophistication, and nobody does that better than Paolo,” Wang said. “He literally paints with light.”
The moody and romantic images will appear in September editions of publications such as Vogue, W, Elle, Town & Country and The New York Times Magazine. Malcolm Edwards and Aaron de Mey handled hair and makeup, respectively, for the shoot.
Roversi also shot Wang’s current lingerie ad campaign and her first fragrance campaign, as well as providing some of the images for “Vera Wang on Weddings,” which was published by Harper Collins in 2001.