ON HIS OWN TERMS: When Vetements stages its first couture runway show in July, it will be on its own terms.
The ready-to-wear label known for its streetwear edge and androgynous character is to present both men and women side by side, WWD has learned.
And while July’s couture schedule is slated to showcase fall collections, Vetements plans to send out spring 2017 on the runway.
“The brand has already shown fall,” a spokeswoman for Vetements told WWD, indicating that July’s catwalk would be heavy on rtw looks.
“The collection will involve different elements including some Vetements interpretations of couture,” she explained, adding that it would not be on a see-now-buy-now timeline, which the label has been advocating, but run on a normal delivery schedule.
As reported, Vetements, which is helmed by Balenciaga’s artistic director Demna Gvasalia, is among the brands that have been elected new guest members to the couture calendar in Paris.
Gvasalia is also ramping up Balenciaga’s men’s wear department.
Last month, the brand said it would debut Gvasalia’s “masculine vision” with a runway show on June 22 during Paris fashion week — a first for the 99-year-old label, which used to be a couture house itself.