Vince, an indirectly wholly owned subsidiary of Vince Holding Corp., is further expanding its retail footprint in the second and third quarters.
The company will open two new U.S. locations at The Domain in Austin, Tex., in late June, followed by a new Los Angeles flagship in Palisades Village — the Caruso development opening this September in Pacific Palisades.
“Over the last several months we have made great strides in advancing our retail expansion strategy due largely to the strength of our product assortment and presentation, which has resonated with Vince customers across all channels,” said Brendan Hoffman, chief executive officer. “We believe that an exceptional product offering, coupled with a modern approach to retail, will continue to drive the momentum of our direct-to-consumer business and position our company to achieve sustainable growth over the long-term.”
The Domain store, in addition to the company’s recently opened Vince locations at the Waterside Shops in Naples, Fla., which opened May 24, The Gardens on El Paseo in Palm Desert, Calif., which opened April 26 and The Mall at Short Hills in Short Hills, N.J., which opened March 29, are expected to provide the brand with a strong foothold in shopping centers with department stores it has exited as part of the company’s transformation strategy.
As reported, Vince has been expanding its business with Nordstrom and Neiman Marcus, while most Vince products, including apparel, are no longer carried at Bloomingdale’s and Saks Fifth Avenue, which had been important partners over the years. However, Vince shoes are the only licensed products in the line and are still carried by Saks and Bloomingdale’s.
The company currently operates 44 full-price stores, and with the two new ones, it will bring the total to 46.
Both the Domain and Palisades Village locations will reflect the understated California-inspired design aesthetic of Caroline Belhumeur, Vince’s creative director. The stores feature a midcentury modern decor and custom plant installations. A neutral color palette with stucco finishing treatments tie the space together. The Palisades Village store’s two-level floor plan will have a large terrace, circular stucco staircase and a reflection pool, bringing elements of nature indoors.