Vineyard Vines has partnered with the America’s Cup on a capsule collection of apparel and accessories that will launch today. A larger line will be offered in summer 2016.
“The partnership was a natural fit and a wonderful complement to our preexisting sailing partnerships,” said Shep Murray, co-chief executive officer and cofounder of Vineyard Vines. “The America’s Cup is a prestigious event that combines a rich, longstanding heritage with ultramodern technological advances in the sport of sailing.”
The Vineyard Vines + America’s Cup capsule is being introduced at the race’s World Series in Bermuda Oct. 16 to 18, and will be sold on Vineyard Vines’ Web site. The Shep shirts, polos, T-shirts, belts and hats will range in price from $36.50 to $125.
“Sailing has always been part of Vineyard Vines’ DNA,” said Ian Murray, Shep’s brother and co-ceo and cofounder. “We recognize that many of our customers share our love of the water.”
Next summer, a full line of men’s, women’s and children’s apparel and accessories will be offered and sold during the Louis Vuitton America’s Cup World Series, as well as the 35th America’s Cup in Bermuda in 2017, in select Vineyard Vines stores, online and in activations at the events.
Harvey Schiller, commissioner of the America’s Cup, said Vineyard Vines “brings a fun, fashionable approach to their collections” that works well with the America’s Cup sensibility.
This is not the Connecticut-based brand’s first sports partnership. In 2011, Vineyard Vines signed a deal with Churchill Downs Racetrack to create a Kentucky Derby collection for men and women.