BOLD EXPERIMENTS: Bottega Veneta has tapped Viviane Sassen to shoot its spring 2016 advertising campaign.
The Dutch photographer lensed models Mica Arganaraz and Sven de Vries as they lounged on Jean Dubuffet’s Jardin d’émail resin and concrete installation with polyurethane paints, located inside the garden of the Kroller-Muller Museum in Amsterdam. The background’s black and white surface creates a captivating contrast with the vivid colors of the outfits sported by the two models.
“Viviane’s work is both beautiful and enigmatic,” said Bottega Veneta creative director Tomas Maier. “You can’t help but be drawn to her images, her atmospheres and the distinct sense of mystery she creates. I admire her bold experimentation and how she breaks the rules yet never loses her balance.”
Sassen is the latest prestigious photographer to collaborate with Bottega Veneta, which previously teamed up with the likes of Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller.