The in-home subscription service category for apparel is getting more competitive for plus sizes.
Wantable.com has added plus sizes to its offerings. The complete range of apparel size options on the site will range from XS to 3X and can be found in the existing Style Edit section. The plus-size brands in the Style Edit category include Lyseé, Tart Collections, Kensie, James Jeans and Kiyonna. Price points range from $50 to $100.
The company said it began the process of adding plus-size apparel more than a year ago. Orders for plus sizes will begin shipping at the end of July.
The monthly subscription allows members to skip a month or cancel at any time. The plan is available just in the U.S. Similar to Stitch Fix, members receive three to five items every month, in a box that is sent to their homes, allowing them to try on before they buy. Stylists choose items to fit a user’s style, based on a questionnaire that the user completes. The styling fee is $20, which is applied to any purchase. The average value of the box is $350. Current verticals include women’s ready-to-wear, fashion and accessories, makeup, intimates and fitness apparel.
The Wantable model parallels traditional brick-and-mortar retailers in that it buys inventory from vendors.
Wantable Inc. was founded by Jalem Getz in 2012. The company in March secured $2 million in a Series B round. Investors in the latest round include both Wisconsin- and California-based groups. The company in July 2014 raised $1.5 million in a Series A round of funding. Its aggregate raise, including an $800,000 seed round of funding, is slightly more than $4.2 million.
Getz is a serial start-up founder. He founded GMI in 1995, which has become Milwaukee’s largest seasonal retailer. Getz also founded BuySeasons Inc. in 1999, which was sold to Liberty Media in 2006. Wantable is his latest venture.