“Meghan has her own distinct style, and this search data shows that the public is excited by the arrival of a new and different royal fashion influencer on the scene,” said communications director of Lyst, Katy Lubin, last month.

“As the newest princess-to-be on the block, this makes her a key influencer with a huge global platform to promote brands. She favors a contemporary, laid-back style, and often champions affordable designers. This makes her wardrobe seem more accessible than Kate’s,” Lubin said.

So get set for just what the world loves: the crowning of another royal princess.