Guillermo Andrade of 424 is integrating more tailored pieces into his spring collection, offering a glimpse at how streetwear brands will evolve beyond hype. 

The exhibit, running May 6 to Oct. 28 at Casa Zegna in Italy’s Trivero, near the company’s headquarters, is a surprising walk through history.

CEO Gildo Zegna emphasized artistic director Alessandro Sartori’s work as he plans “to consolidate the group’s leadership in men’s wear with innovation.”

A new brand strategy and the growth of main markets including China lifted the performance of the Italian men’s wear group.

The Pyer Moss designer has created a collection centered around cyclist Marshall “Major” Taylor.

The contemporary men’s sportswear collection also counts 90 wholesale accounts.

Hamilton revealed the new collection logo to fans at an exclusive event in Shanghai on April 11.

Los Angeles-based Provenance has purchased a minority stake.

The North European trade show has selected 15 men’s brands to showcase at Pitti Uomo next June.

The fashion brand is dabbling in publishing with a zodiac calendar that supplements the men’s fall collection.