The brand is starting out with men’s underwear and socks, and will be expanded to sportswear in September.

Retailers shopped Project, MRket, Liberty Fairs, Capsule and MAN for spring.

The collection from the Los Angeles-based denim brand retails for $89.

The UKFT helped nearly 50 brands show at the trade shows in New York this week.

The week had a lack of big names but a lot of directional smaller brands.

The store will open in September at the storied Colorado resort.

The designer deconstructed some traditional men’s wear pieces.

The designer was inspired by her uncle’s attic.

Twins Ariel and Shimon Ovadia delivered a trend-conscious lineup.

The line is expanding into more sportswear next season.