The designer created a sports-inspired collection for the retailer’s rotating Concepts pop-up shop.
The women’s streetwear collection first introduced in 2011 returns with a capsule collection and event with community Envsn.
The new offering from the Chanel-owned lifestyle brand will be available at Orlebar Brown stores and the web site.
The men’s brand is focusing on volume-producing updated basics as well as a new technically skewed line designed for comfort.
The pop-up will offer merchandise from Champion and Kappa, music performances and appearances from sports and gaming personalities.
The designer is restructuring its staff and seeking locations for additional retail stores.
Jones got candid with WWD about designing for Jordan, NBA All-Star Weekend, Chicago, Kanye West and Kobe Bryant.
Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the influence of the league on men’s style.
The brand received a $45 million investment last year to support its expansion.
This will bring the U.S. store count of the New Zealand-based brand to 10.
The men’s wear line is based on the clothes popular at the start of the running boom in the Seventies and Eighties.
The three days of presentations were devoid of most big names.
The designer’s new collaboration with L.L. Bean was evident throughout the collection.