Hook & Albert

Detail Provisions Co., a Dallas-based holding company, has acquired Hook & Albert, a men’s accessories brand headquartered in New York.

This is the first acquisition for DPC, a multibrand men’s accessories platform that supports emerging brands and designers. It will provide Hook & Albert with financial infrastructure, a fulfillment center and a sales and support team.

“Creating a brand that rises above the fold is a major accomplishment,” said Paul Song, the former executive of Cufflinks.com who now runs DPC. “Continuing that growth provides a whole new set of challenges. The objective of Detail Provisions is to strategically support talented designers with operational excellence, industry expertise and capital.”

Hook & Albert cofounders Adam Schoenberg and Cory Rosenberg will continue to serve as chief executive officers of the brand and will join Song in executive leadership for the larger entity. Hook & Albert will also maintain its bicoastal operations in Los Angeles and New York and will operate independently while leveraging DPC’s resources to scale the business.

“The rapidly changing fashion landscape and neglect from venture capital has stifled young designers,” said Rosenberg. “We see DPC as a turn-key fashion accelerator that will help unleash the best budding fashion brands and deliver an exceptional product and experience to the customer.”

DPC will continue to acquire brands from a diverse set of categories including jewelry, home goods, cosmetics, footwear and more.

“By offering a complete end-to-end fulfillment, operations, financing, marketing and branding solution, we will help excellent small- to midsize brands break through,” said Schoenberg. “We are identifying brands with huge potential that fit with our DNA, with a view of investing in them and integrating them into our ecosystem.”

Hook & Albert was founded in 2011 and sells direct-to-consumer as well as in department and specialty stores. Most famous for its lapel pins, the brand has now branched out into a variety of other accessory categories. Last year the brand was picked up by Banana Republic.