Esquire is trying out additional revenue streams.
The Hearst-owned magazine has launched a men’s jewelry line that’s available exclusively at more than 500 Macy’s stores nationwide and at macys.com.
The line, which was developed in partnership with SHR Jewelry Group, includes more than 70 pieces that are divided into four categories: day, evening, work and sport and adventure. The assortment retails from $50 to $1,500.
To bring an editorial touch to the collection, each piece will come with a style guide from Esquire editors explaining what the piece is made of and offering styling suggestions.
“Esquire’s reputation as a known fashion authority enables us to bring a unique and stylish point of view to men’s jewelry,” notes Glen Ellen Brown, vice president of Hearst Brand Development. “The collection’s accessibility and versatility help men look good without looking like they’re trying. SHR and Macy’s are fantastic partners who understand the Esquire sensibility and its appeal.”
This isn’t Esquire’s first foray into product. In September, the brand partnered with Farouk Systems Inc. on The Esquire Ultimate Grooming Collection, which is available in professional salons. In 2013 it introduced a shirt and tie collection at Men’s Wearhouse, which still exists, and there’s the Manhattan barrel-finished cocktail the brand created in partnership with Jefferson’s Bourbon and the ESQ watch line produced by Movado.
According to a spokesman from Esquire, these collections have been successful and there are still other avenues for growth.