Wendell Brown

Ridge Capital Partners has acquired a majority stake in Gents Co., a men’s brand that got its start in 2012 selling luxury baseball caps.

Terms were not disclosed.

Gents will be led by managing partner Ryan Fishoff. Joshua Reed, the founder of the brand and a former Calvin Klein executive, will now serve as chairman and will remain active in the brand as will Trey Alligood, the former president and creative director, who will continue to serve as a consultant.

At the same time, Wendell Brown has been named creative director at large for Gents. Brown was a senior fashion editor for Esquire for 11 years and is currently at the Daily Beast where he is creative director for the company’s new accelerator program.

Fishoff said he put Gents together with Ridge Capital Partners, a private consortium of investors in New York, to fund the brand’s growth. This is its first entry into the apparel business. It is not the same company as the Washington-based Ridge Capital Partners LLC, the company said.

Although Gents only sells baseball caps at this time, Fishoff said the plan is to expand to men’s accessories, ath-leisurewear and personal-care products over the next year.

“Both Josh and Trey have done a tremendous job building the brand and laying out a great foundation for future success,” Fishoff said. “The Ridge team is excited to take it to the next level. Wendell Brown has a unique talent for men’s style. We’re fortunate to have him aboard and are excited to grow Gents into one of the best contemporary men’s wear brands.”

In addition to other categories, Gents will create a new web site to capitalize on what Fishoff said has been double digit growth this year.

“At this stage, the company is at the point where we’re ready to take it to the next level,” Reed said. “And Ridge had the resources and the vision we needed.”

The caps, which retail for $48 to $99, are sold at more than 200 stores around the world including Saks Fifth Avenue, Bloomingdale’s, Nordstrom and Fred Segal. They’re also carried on Amazon, where Fishoff said the company hopes to expand in the future.

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