MILAN — Giuseppe Zanotti has tied up with another music star.
Following previous collaborations with Jennifer Lopez, Zayn Malik and Rita Ora, this time the Italian footwear designer has teamed with U.S. rapper and composer Swae Lee on a men’s capsule collection, making its official debut on Jan. 31.
“What drew me to Swae Lee is his fearlessness. He’s able to straddle different worlds — tough and soft, luxury and street — effortlessly and naturally. He has an unbelievably authentic touch,” said Zanotti, who met Lee last year when the musician and his brother Slim Jxmmi — they perform together as hip-hop duo Rae Sremmurd — fronted Giuseppe Zanotti’s digital campaign for the launch of the brand’s Blabber sneaker.
The “Giuseppe for Swae Lee” limited-edition capsule includes boots, available both in canvas and in allover glittery versions, a pair of slippers, as well as customized high and low-top Blabber sneakers. Lee’s favorite color, pink, takes center stage in the rich decor, featuring both intricate crystal embroideries and floral hand-painted motifs. Exclusively for the capsule, Zanotti and Lee also conceived a new golf GZ graphic logo, as well special packaging.
“What got me excited about working with Giuseppe was his openness to truly collaborate on something fresh and new,” Lee said. “These shoes really reflect my creative point of view, my eclectic approach to style and the idea that fashion doesn’t have to follow any rules.”
The launch of the “Giuseppe for Swae Lee,” which will retail from $995 for the low-top Blabber sneakers to $1,695 for boots, will be celebrated on Jan. 31 during Super Bowl weekend, with an event attended by both Zanotti and Lee at Saks Fifth Avenue at Brickell City Centre in Miami.
The capsule will be available at selected retailers, as well as Giuseppe Zanotti stores in the world and at the brand’s official e-commerce.