By  on September 14, 2018

Icecream, which was founded by Pharrell Williams and Tomoaki Nagao, better known as Nigo, in 2005, the same year they started Billionaire Boys Club, is back but with a sleeker, more elevated aesthetic.

Williams, who still owns the brand, and his team took into account how luxury and streetwear are commingling and brought on Matthew Chevallard, the founder of Del Toro, to design the collection, which will be released as mini capsules throughout the year. The Icecream sneakers were originally produced by Reebok.

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