Looks from the Camp Hero fall assortment.

Michael Macko has become a partner in Camp Hero, an accessories brand that produces unisex hand-beaded items such as bracelets, cuffs and hatbands. Macko, whose career has included stints at Saks Fifth Avenue, Details and MR Magazine, is helping the brand relaunch to focus exclusively on e-commerce and seeks outside investors to help it grow.

Camp Hero was founded in 2014 by childhood friends Allie Carroll and Dan Schneier who built a business that had over 100 wholesale accounts including Orvis, J. Crew and Murray’s Toggery. However, the strategy will now change.

“As we enter 2019, there will be a real emphasis on e-commerce and developing new business verticals,” said Carroll.

Schneier added that it was Macko who first discovered the brand and added it to the MRket show in 2014. “He’s been a mentor from day one, and his incredible creative perspective and business acumen will help bring Camp Hero to the next level,” he said.

Macko’s first order of business will be to oversee a web site redesign and revamp of the product offering to increase the assortment and the frequency of its drops, which will include limited-edition items such as the reissue of the Dia de los Muertos belt  as well as the addition of a Festival collection.

“E-commerce and social media trends have radically changed how people shop and discover, so we wanted to make sure that our web site not only did that but engaged the customer,” Macko said.

The brand further revealed that it is speaking to different sources of investment to finance additional hires and back of house support. “We have been self-financed up until now and that has worked out well, but to grow to the next level we need some capital to help take us there; we are speaking to many different people,” Carroll said.