By  on October 1, 2018

New Era noticed a gap in the market for premium hats that were at a contemporary price point, so they launched the EK Collection a few seasons ago, with the E and the K standing for New Era’s founder Ehrhardt Koch.

“Our brand is closely associated with the baseball cap, but the first hat he designed was a Gatsby hat,” said Billy Loncar, senior design manager for New Era Cap. “This line is paying homage to our heritage through materials, hardware and little finishing details.”

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