Kevin Durant Nike Vision

Nike is placing more focus on its eyewear business Nike Vision.

The athletics brand, which produces and distributes its eyewear through Marchon, has released its second collection with NBA star Kevin Durant. Due to the success of the previous capsule, they’ve continued the partnership and expanded it to include sunglasses.

The two new styles of sunglasses include design details pulled from Durant’s on-court skills. The Nike KD Flicker boasts laser-etched components that are created from body-mapping Durant on court. Each of the sunglasses are laser-etched with a “KD” logo and Nike Swoosh logo on both temples. They retail from $99 to $144.

“Kevin was already wearing Nike sunglasses, so it was a natural progression from his optical collection to expand to sunglasses as well,” said Steve Tripi, marketing director at Marchon. “KD provides inspiration and direction for product design and he is involved throughout the process for approvals.”

The four new optical styles include the Nike KD 88, which is named after Durant’s birth year, and the Nike KD 929, which is named after his birthday. They were designed for young athletes and have flexible spring hinges meant to offer durability and comfort. The Nike KD 28 represents Durant’s age when he won his first NBA Championship and the Nike KD 74 is named after his 7-foot, 4-inch wingspan. These styles retail from $185 to $240.

Nike has put more focus on its eyewear collections. Heron Preston will release the Nike HP Tailwind performance sunglasses today.

According to Tripi, working with collaborators such as Durant, an athlete, and Preston, a designer, falls in line with Nike’s eyewear strategy for 2019.

“We will continue to focus on the athlete from a holistic perspective. Today’s athlete is multifaceted with interests that live at the intersection of sports, lifestyle, fashion and more. And there is a demand for products both on and off the field of play,” said Tripi. “From sport-focused frames that provide optimum performance benefits, to stylish sunglasses that complete the head-to-toe Nike look, Nike Vision is developing eyewear that is designed to take athletes through every part of their active day.”

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