Perry Ellis International has licensed Inspecs Group for men’s ophthalmic glasses and sunglasses under its Farah brand.
The collection will launch in optical stores, boutique-independent opticians and larger optical retail chains in the fourth quarter. The sunglasses will also be available at Farah’s existing retail partners and department stores.
Oscar Feldenkreis, PEI’s chief executive officer and president, said the partnership with Inspecs “will combine decades of experience to deliver high-quality, fashionable timeless classics and must-have fashion-forward pieces under our Farah brand.”
Inspecs founder and ceo Robin Totterman said the addition of Farah is “a key building block in our strategy for Inspecs’ strong growth in the coming years. It is clear that Farah is the men’s wear brand to watch, with its massive upward trajectory both via online and brick-and-mortar fashion retailers.”