By  on March 16, 2018

PARIS — The missing piece of the Printemps men's building, Printemps de l'Homme, is in place with the inauguration today of the store’s men’s accessories department on the ground floor. The men’s footwear space remains on the site’s fifth floor.Measuring around 22,000 square feet, the contemporary Wilmotte & Associés-designed space features a light gray marble floor and wood and copper furniture interspersed with multicolored Perspex units.The department boasts a number of brand exclusives and corners by labels including Gucci, Prada, Valentino, Loewe, Longchamp, David Yurman and cutting-edge speaker brand, Devialet.Dedicated areas include urban leather goods, with items by brands such as Want Les Essentiels, Rue de Verneuil and Bonastre; belts, by specialist labels including Maison Boinet and L’Aiglon, and hats, with collections by Stetson, Borsalino and Super Duper, to name but a few.The retailer’s Au Printemps Paris private label is also present across the categories.Boutiques by Montblanc and Christian Louboutin will open soon.Spotlighting brands specializing in artisanal know-how, a section called Le Masculin Singulier, or Masculine Singularity in English, showcases goods by 30 labels from across seven countries, with prices ranging from 50 euros to 3,000 euros. On display are leather goods by Dunhill, handmade ties by E. Marinella, hats by Maison Michel and lifestyle objects including a leather backgammon set by Hector Saxe. The beauty section stocks items by niche brands like Acqua di Parma, Penhaligon’s and Frédéric Malle.A small Japanese section on the other side of the new accessories department offers items like notebooks and handmade soaps by Tamanohada.Occupying around 118,400 square feet, the five-floor Printemps de l'Homme building opened in January 2017 as the first phase in the renovation of around half the store’s surface. The objective, said Printemps chief executive officer Paolo de Cesare at the time, is to make Printemps “one of the most iconic department stores in the world.”The mission was set in motion following the acquisition of the store in 2013 by Divine Investments SA, a Luxembourg-based investment fund backed by Sheikh Hamad bin Khalifa Al Thani, the former emir of Qatar, whose other properties include London department store Harrods and Italian fashion labels Valentino and Balmain.The project marks the latest effort by Paris department stores to grow the bubbling category. Le Bon Marché opened a new men’s floor in its basement in 2014, while BHV Marais — part of Galeries Lafayette Group — has revamped its men’s building while developing a constellation of men’s wear boutiques in the surrounding Marais district.Printemps spent around 300 million euros on store upgrades between 2008 and 2013 and said it would invest a similar amount in the five years through 2019. That includes 60 million euros for the men’s store, which has gained 40 percent more space in the move.Ready-to-wear accounts for 30 percent of the store’s sales, with women’s representing 55 percent of that total and men’s 45 percent. De Cesare said he expects the men’s business to grow by at least 30 percent in the two years following the completion of the new Printemps de l’Homme.The retailer is maintaining its ambitious objective of sales of 2 billion to 2.2 billion euros by 2020.

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